BoomerPreneurs: How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life. Ideal for retirees, soon-to-be retirees, displaced workers, the unretired, and those that always dreamed of having their own businesses, BoomerPreneurs uses a personal coaching approach to business start-up. It is both a book to read and enjoy and a reader friendly guide for Baby Boomers looking for life after corporate America on their own terms, launching an encore career, or as a way to make money and enjoy their retirement years. If you are either contemplating or in the process of starting your own businesses, BoomerPreneurs will help you answer these key questions:
- What factors should those over the age of 50 consider before starting their own businesses?
- What types of businesses are Boomers starting?
- How do you come up with an idea for a business, or, if you have one, know that it fits you and the marketplace?
- How do you evaluate the feasibility and viability of your business?
- What research should you do and what type of business plan do you need?
- What steps do you take to start you business?
For information about the free Faciliator Guide and PowerPoints available to colleges and organizations to offer a 3-hour BoomerPreneurs workshop in your community, click the "Contact Us" tab at the top of the screen and send an e-mail. We look forward to hearing from you.
Praise for BoomerPreneurs:
"Can’t Afford a Personal Coach? Then you need this book. Essentially a book and a workbook combined, BoomerPreneurs offers you the lessons you’d learn from a business start-up coach in a handy text format you can read, take notes in, and refer to repeatedly.
While many biz startup books offer theory, this book is a lot more: It’s actually a roadmap for baby boomers who want to start a business, make money and enjoy retirement. And it’s packed with motivational success stories, a success roadmap, and plenty of charts, checklists, worksheets and action steps. Not to mention an excellent appendix. A coach in a box, if you will. . . . M.B. knows her stuff and we highly recommend this book." Anne Holmes, "Boomer in Chief," National Association of Baby Boomer Women.
- Entrepreneurial stories of fifteen baby boomers, just like you, who started businesses later in life. Learn from their experiences, the types of businesses they started and lessons they learned that can guide you as you start your business.
- The big picture of baby boomers starting businesses—what types of businesses Baby Boomers start and what motivates them to do so. Learn from other Boomers making this exciting transition from employee to entrepreneur as you consider and plan this step yourself.
- In-depth Action Steps to guide your business planning process. After considering what role work will play in your future and what factors are particularly crucial for Boomers to consider, you analyze your background and the marketplace for potential business ideas or to confirm that the idea you have is a good fit. You evaluate your business idea for marketing, financial, technical and personal feasibility to decide if you want to pursue it. You conduct basic research to obtain market feedback and develop an abbreviated Business Plan.
- A personal coaching approach, rare in most business guides, in which the author and featured entrepreneurs share insights and lessons learned through their own successes and mistakes. You also learn from the advice and research findings of leading entrepreneurship experts.
About the Author
Mary Beth Izard is a professor, author, entrepreneur and consultant. A baby boomer and entrepreneur herself, Mary Beth has over three decades of experience working with entrepreneurs to plan, start and grow businesses. Her experience working with entrepreneurs led her to the realization that more time and effort invested in the early planning stages of the entrepreneurial process reaps tremendous rewards down the road in terms of time and money saved and entrepreneurial satisfaction.
Mary Beth has been a scholar-in-residence at the Ewing Marion Kauffman Foundation and a member of the curriculum development team for its award winning FastTrac ® programs and Planning the Entrepreneurial Venture course. She is also the author of the textbook, Opportunity Analysis, Business Ideas: Identification and Evaluation. Mary Beth’s entrepreneurial experience includes real estate, consulting and light manufacturing. She works with colleges and organizations on entrepreneurship curriculum planning and development and entrepreneurs in planning and launching their businesses.
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